I Built A $100M Brand From $10,000.Now I Teach The System.
Michael Gonzalez. Fit Tea founder. Took it from $10K to $100M. Took a company public. Now teaching the levels that got him there.
EARNINGS DISCLAIMER: Results described reflect the founder's personal experience. Individual results will vary and depend on many factors including effort, experience, market conditions, and timing. No specific earnings or income are guaranteed or implied. These statements are not a guarantee of future results.
THE LADDER I CLIMBED.
MINDSET & GOALS
Goal setting, mindset, and the mental framework to start
I started with $10,000 and no experience. The mindset came first.
BUILD
Entrepreneurship, e-commerce, and brand building from scratch
Built Fit Tea from nothing into national retail: Walmart, Target, CVS, Walgreens, GNC.
SCALE
Social media marketing, influencer strategy, and paid traffic
Fit Tea reached 1.7M Instagram followers. Ran campaigns with Kourtney Kardashian, Khloé Kardashian, and Kylie Jenner.
CAPITAL
Futures indicators and strategies for systematic trading
The same precision I applied to brand-building, now applied to markets.
BUILT FROM NOTHING.
Nothing. $10,000. A belief.
I had no infrastructure. No experience. I had saved $10,000. All I had was a complete belief that I could do this.
“When I started FitTea I had nothing. No infrastructure. No experience. I had saved $10,000. All I had was a complete utter belief that I could do this.”
LinkedIn, April 2022Learning influencer marketing before it had a name.
I started paying people to promote the product before the rules were defined. I reached celebrities faster than I expected.
“I paid people to promote the product, but was unaware of how influential that would be. I also didn't realize how quickly I would be able to reach celebrities.”
Forbes, September 2019National retail. 1.7M followers. Kardashian campaigns.
Fit Tea entered Walmart, Target, CVS, Walgreens, and GNC. The Fit Tea Instagram account reached 1.7 million followers. Celebrity campaigns included Kourtney Kardashian, Khloé Kardashian, and Kylie Jenner.
When the industry got its rules, we updated.
When the NAD defined endorsement disclosure standards for influencer marketing in 2017, we updated immediately. We ran influencer marketing in the era before the rules existed. When the rules arrived, we complied.
Took a company public.
Happy Supplements Inc. (Happy Tea) began trading on the Canadian Securities Exchange on December 14, 2020. Ticker: FITT, later renamed Happy Gut Brands (HAPY).
Teaching the levels.
Now applying the same systematic approach to entrepreneurship education, social media marketing, and capital deployment.
The Levels Map
Entrepreneurship & E-Commerce Coaching
Founders and builders who want systematic, proven approaches to brand-building
The same systems that grew Fit Tea from $10K to national retail
Social Media Marketing
Brands that need influencer-led or paid-traffic growth
Influencer strategy built on real campaigns — Kardashians, 1.7M followers, national retail
Futures Indicators & Strategies
Operators ready to put capital to work with systematic tools
Data-driven indicators built on the same precision applied to brand-building
Michael's Levels and Double Tap Trading are separate business entities. Michael's Levels provides educational content, indicators, and coaching. Double Tap Trading operates managed algorithmic trading systems. They share a founder but have distinct products, risk profiles, and terms of service.
APPLY NOW.
Tell me where you are in the game. I'll tell you where we start.
Apply