LEVEL 01 + 02
Entrepreneurship, e-commerce, and business coaching — built on the same systems that grew Fit Tea from $10K to national retail.
EARNINGS DISCLAIMER: Results described reflect the founder's personal experience. Individual results will vary and depend on many factors including effort, experience, market conditions, and timing. No specific earnings or income are guaranteed or implied. These statements are not a guarantee of future results.
THE SYSTEM THAT BUILT $100M.
Nothing. $10,000. A belief.
I had no infrastructure. No experience. I had saved $10,000. All I had was a complete belief that I could do this.
“When I started FitTea I had nothing. No infrastructure. No experience. I had saved $10,000. All I had was a complete utter belief that I could do this.”
LinkedIn, April 2022Learning influencer marketing before it had a name.
I started paying people to promote the product before the rules were defined. I reached celebrities faster than I expected.
“I paid people to promote the product, but was unaware of how influential that would be. I also didn't realize how quickly I would be able to reach celebrities.”
Forbes, September 2019National retail. 1.7M followers. Kardashian campaigns.
Fit Tea entered Walmart, Target, CVS, Walgreens, and GNC. The Fit Tea Instagram account reached 1.7 million followers. Celebrity campaigns included Kourtney Kardashian, Khloé Kardashian, and Kylie Jenner.
When the industry got its rules, we updated.
When the NAD defined endorsement disclosure standards for influencer marketing in 2017, we updated immediately. We ran influencer marketing in the era before the rules existed. When the rules arrived, we complied.
Took a company public.
Happy Supplements Inc. (Happy Tea) began trading on the Canadian Securities Exchange on December 14, 2020. Ticker: FITT, later renamed Happy Gut Brands (HAPY).
Teaching the levels.
Now applying the same systematic approach to entrepreneurship education, social media marketing, and capital deployment.
WHICH LEVEL ARE YOU ON?
MINDSET & GOALS
Goal setting, mindset, and the mental framework to start
I started with $10,000 and no experience. The mindset came first.
BUILD
Entrepreneurship, e-commerce, and brand building from scratch
Built Fit Tea from nothing into national retail: Walmart, Target, CVS, Walgreens, GNC.
SCALE
Social media marketing, influencer strategy, and paid traffic
Fit Tea reached 1.7M Instagram followers. Ran campaigns with Kourtney Kardashian, Khloé Kardashian, and Kylie Jenner.
CAPITAL
Futures indicators and strategies for systematic trading
The same precision I applied to brand-building, now applied to markets.
WHAT TO EXPECT.
- What does coaching cover?
- Mindset, goal-setting, brand-building, e-commerce strategy, and social media growth — the exact levels Michael climbed building Fit Tea.
- How do I apply?
- Fill out the application below. Michael reviews every application personally and responds within 24–48 hours.
- Is there a guarantee?
- Results depend on your effort, commitment, and execution. See the Earnings Disclaimer for details.
- What is the price?
- Pricing is discussed after the application — it depends on scope, timeline, and your specific situation.
APPLY NOW.
Tell me where you are. I will tell you where we start.
Apply